What is LRUX?
LRUX is an abbreviation for "Limbic Resonance User Experience." To understand LRUX, it is helpful to know what Limbic Resonance is first. Limbic Resonance is the idea that the ability to share deep emotional states comes from within the limbic section of the brain. A non-verbal connection that is present in humans and forms the basis of our social connections. Our nervous systems are not self-contained but in-sync to those around us with whom we share a connection, whereby multiple mammals become in-sync to each other’s emotions.
As humans, we socialize and communicate with emotion, we create meaningful relationships with those who bring value and evoke strong emotions within us. It is possible for us to form these relationships and emotional ties with products and objects we love. The following scenarios demonstrate how products can evoke certain emotions out of their users.
- Remove the connectivity from Facebook and ask yourself why would you still use it.
- Nike sold out of their Kaepernick ICON shirts in a matter of hours, why would they sell out of this shirt that is made just like any other shirt?
- Why do I still buy iPhones? A Google Pixel is just as capable as an iPhone.
Product design is becoming deeper than providing value, utility or creating something habit-forming. As product builders, we can use empathy and data to evoke an emotional response from users and build limbic resonance. We’re here to talk about how to use LRUX to identify and trigger emotions as well as the effects that it can have on your product.
